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Badgley Mischka Runway by SAP


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The Badgley Mischka Runway mobile app by SAP allows you to take photos and record videos during our runway show while being able to get information and cast a vote on each look. Your "likes" and "loves" are shared with the designers backstage and audience on site in real time.
Backed by SAP® technology, the Badgley Mischka Runway app will also provide a unique post-show experience for both on-site and virtual attendees.
The app will feature exclusive details of each look in the Badgley Mischka Fall 2018 collection and each models name. Using the apps "like" and "love" functions, show attendees will have the opportunity to provide feedback for invaluable real-time data and analytics that Badgley Mischka will use for future design and production decisions.
The app was built under the strategic partnership between SAP and Apple, using the SAP Fiori® for iOS design language, SAP Cloud Platform SDK for iOS and SAP Leonardo Internet of Things capabilities, based on the SAP Cloud Platform.
With these initiatives, SAP continues to bring in-demand innovation to the fashion and retail space, building upon its existing work with 20 of the top 20 global apparel and footwear retailers. SAP helps fashion decision-makers gain real-time visibility into inventories, optimize demand-supply matching and drive consistent customer interaction across channels and geographies on one common platform.